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Who are we

Birdie Balm was founded in the Blue Mountains of Ontario, inspired by the beauty of nature, the camaraderie of golf, and the transformative power of a strong mental game.

Through countless rounds, we realized that the lessons learned on the course; staying focused, embracing confidence, and being present, don’t just improve your golf game; they carry over into every aspect of life.

We believe that building mental fortitude is the fastest path to improvement, both on and off the course. Golf teaches us patience, gratitude, and resilience, and those values are at the core of everything we do.

At Birdie Balm, we create premium products designed to keep you grounded and in the moment, inspired by the lessons golf has to offer. Our goal is simple: to help golfers play better, feel better, and appreciate the game that connects us all.

By noticing more on the course, we deepen our gratitude for the privilege to play.

- Ben Barrett

Check out what we've made

Relentless Pursuit

Built from experience on the course

17 different prototypes

To perfect the shape

In 2024, we developed and tested seventeen prototypes to achieve the ideal shape and size. The final design is sleek and thin, easy to open, and features a strong magnet to securely hold the ball mark during play

The Game

We Love Golf

Our love for golf drives everything we create. This product was designed to save space in your pocket while serving as a subtle reminder to stay confident over putts. It’s about combining practicality with purpose, go make some putts!

2025

Golf Courses

Our first product line is available both online and at select golf courses. This approach allows us to connect directly with our community while showcasing some of the incredible courses we love to explore. As avid golfers, trying new courses inspires us, and this path lets us share that passion while growing a network of like-minded players around the globe.

The Future

Where to next

Our future is rooted in our purpose: crafting products that help golfers stay present and enjoy the game. We’re committed to expanding our skincare line and developing more tools that serve as reminders to stay grounded on the course. As we grow, we aim to reach more golfers, deepen our impact, and continue blending practicality with mindfulness in every product we create.

Why we do it

We hold a few core beliefs close to heart, and our products are designed to reflect them. Curious about our mindset? Click on the images below to learn more.

Balance

Explore

Calm

A look into what is to come

More options and new designs